A quick internet search of the phrase “fail fast” brings up a mixed bag of business articles, strategy tips, and tech blogs. In April 2018, Forbes magazine published an article titled “How to Fail Fast–and Why You Should,” only to publish “The Foolishness of Fail Fast, Fail Often” five months later. It’s a popular phrase among the lines of being “lean” (i.e., cutting funding) and “agile,” (i.e., pushing through change that might or might not be well-planned).
The corporate buzz speak is strong with this one.